Company History of Napoleon Grills


Napoleon Grills, a globally recognized name, has carved out a prestigious place in the outdoor cooking industry. Known for its high-performance gas grills, Napoleon has grown from humble beginnings to become a leader in designing and manufacturing premium grills, outdoor kitchen appliances, and home comfort products. Here, we delve into the journey of Napoleon Grills, exploring its evolution, expansion, and its reputation as an innovative force in outdoor grilling.

Foundation and Early Beginnings of Napoleon Grills

The origins of Napoleon Grills trace back to 1976, when Wolfgang Schroeter founded Wolf Steel Ltd. in Barrie, Ontario, Canada. Initially a small steel fabrication business specializing in wood stoves, the company quickly gained a reputation for quality craftsmanship and outstanding customer service. Schroeter’s vision of creating innovative heating solutions set the foundation for what would soon evolve into a recognized brand in the outdoor grill market.

In the 1980s, Wolf Steel made a notable pivot by producing high-efficiency gas fireplaces. This move aligned with homeowner demands for modern, efficient heating, setting a strong foundation for Napoleon’s eventual expansion into grilling products.

Entering the Outdoor Grill Market

Napoleon Grills officially debuted in 1981 as a new product line under Wolf Steel Ltd., positioning the company as a player in the outdoor grilling industry. Named after Napoleon Bonaparte, the brand sought to embody qualities of strength, innovation, and leadership. The first Napoleon grill was a cast iron model featuring a built-in oven—an inventive design that set it apart from competitors and quickly gained a following among grilling enthusiasts.

From the outset, Napoleon Grills committed to merging luxurious design with functionality and durability, paving the way for the brand’s growing popularity.

Growth and Technological Advancements in the 1990s

The 1990s marked a period of growth and innovation for Napoleon Grills as the company diversified its product line and invested in cutting-edge technology. One standout advancement during this time was the introduction of infrared grilling technology, allowing for faster cooking and more even heat distribution. This innovation addressed common grilling challenges like flare-ups and uneven cooking, solidifying Napoleon’s status as an industry leader.

With infrared burners and precise temperature control, Napoleon’s grills became known for their high performance and ability to sear meats to perfection. The company also expanded internationally, reaching markets in Europe, Australia, and Asia, and establishing a global footprint based on quality and innovation.

Achieving Global Recognition in the 2000s

By the early 2000s, Napoleon Grills had established itself as a leading name in premium grilling. The launch of the Prestige series in the late 1990s brought widespread acclaim, thanks to its sleek stainless-steel design and versatile performance. These grills, equipped with multiple burners and rotisserie capabilities, enabled restaurant-quality cooking experiences in home settings.

In 2004, Napoleon further enhanced user experience with the LIFT EASE™ roll-top lid, a design improvement that made opening and closing the grill smoother and more efficient. This focus on functional details helped Napoleon solidify its reputation as a brand attentive to user needs.

With accolades from across the globe, Napoleon Grills became a staple in both residential and professional outdoor kitchens, thanks to its dedication to design and quality.

Revolutionizing the Grilling Experience in the 2010s

The 2010s brought rapid technological advancements, and Napoleon Grills embraced the trend with a series of smart innovations. With the integration of Bluetooth and Wi-Fi connectivity, Napoleon’s grills allowed users to monitor and control cooking remotely—perfect for low-and-slow cooking that requires precise temperature management over long periods.

During this decade, Napoleon also launched the Prestige PRO™ Series, showcasing advanced features like interior lighting, proximity lighting displays, and the SIZZLE ZONE™ infrared burners. These high-end features elevated Napoleon’s status in the premium market, with flagship models like the Prestige PRO 825 offering a powerful and versatile grilling experience.

Napoleon also took strides toward sustainability, enhancing fuel efficiency to reduce gas consumption and emissions, appealing to eco-conscious consumers and showcasing the brand’s commitment to environmental responsibility.

Napoleon Grills Today: A Commitment to Quality and Innovation

Today, Napoleon Grills stands as a global brand renowned for its innovative, quality-driven products. With a diverse range of gas, charcoal, and portable grills, as well as complete outdoor kitchen solutions, the company’s product line exemplifies its dedication to meticulous craftsmanship. Distributed across 50 countries, Napoleon has become a household name for grill enthusiasts and professionals alike.

The company’s dedication to research and development ensures that it remains at the forefront of the grilling industry, consistently delivering products that exceed consumer expectations. Napoleon’s warranty program further reinforces its commitment to durability and customer satisfaction, solidifying its reputation as a trusted brand.

Conclusion: The Legacy and Future of Napoleon Grills

From its origins as a small steel fabrication business, Napoleon Grills has grown into a symbol of innovation, quality, and performance in the outdoor cooking world. As it moves forward, Napoleon Grills remains committed to enhancing the outdoor cooking experience through its dedication to craftsmanship and technology. With a legacy rooted in excellence and a future powered by innovation, Napoleon Grills is poised to continue setting standards for premium outdoor cooking solutions for years to come.